I took some time off of my Harry Potter marathon to read Rushkoff‘s latest book, Get Back in the Box: Innovation from the Inside Out. I found it a little slow to start, probably because I’m familiar with the material after spending two semesters in Rushkoff’s classes (or because it wasn’t set at Hogwart’s).

Fortunately, the later chapters of the book flew by, and I hope this book dispells that all-too-common phrase used by advertisers and marketers (Oh, how sick I am of requests for another Subservient Chicken!). Apparently, more of them need to read this book, as it points out how looking at the competition almost always makes for unoriginal ideas, not to mention that those new ideas are now confined by the inspiration’s limitations.

Rushkoff also focuses on how play is more important than killing off the competition. I suppose this chapter was particularly funny to me because I know of two companies in Harrisburg that exemplify these different philosophies–one based on play and another on defeating the competition. While I’m still working on the perfect business formulat, I know that back home the players are still winning this game.

This entry was posted on Wednesday, February 15th, 2006 at 5:42 am and is filed under ITP, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.